What if a metaverse was actually a microverse?

When brands have a presence on monolithic Web 2.0 platforms they are associated with the activities and failures of those platforms simply by being there. When Facebook was embroiled in the Cambridge Analytica scandal brands felt it.

Web 3.0 offers an opportunity to address this problem, but we have to look at the design of our digital ecosystems differently to do so. It would be to repeat the same negative pattern to purchase space on an existing open metaverse. For brands to have complete control over the user experience associated with their metaverse they need to have complete control over every aspect of the user experience. This is especially important if they are to leverage the incredible benefits of re-discovering genuine personal human connection with customers that comes with spatial video chat.

Maybe brands actually need a microverse. A custom built metaverse experience over which they have complete control and which can expand with the brand over time.

Our Worldspace platform bakes this concept in as a design first principle. A powerful platform which always evolves and improves, but instead of one big metaverse, numerous smaller microverses each with their own distinct personalities, urls and bespoke functionality.

#metaverse #AR #Web3